Advert key messages



Old spice advert:
In the advert the key message is that the deodorant is worn by strong and well off men. The use of anchorage portrays the message that the aftershave should only be used by real, powerful, business men. The background image is an example of mythology as the advert is set on a beach. This could represent that the deodorant is fresh and tropical. All of the colours in the advert are bright and light so therefore it could represent the deodorant being refreshing and clean.




Dolce and Gabbana advert:
In the Dolce and Gabbana the key message is that the fragrances are high end and are represented on posh and well off people. In the advert mythology is used as the advert is black and white. this could represent that the perfume is a classic scent which is similar to that of when it was originally made in older generations. The people in the photo look joyful and happy which could symbolise that they are in a relationship. This was intentionally done by the creator as people in life urge to find romance so the perfume could reflect this.






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